How healthy is your business really?

How many paying customers validated the idea before you invested heavily?

If this business made zero profit for 12 months, would you still be energised to run it?

How well do you know the competitors your customers compare you with?

Is your capital matched to the business you chose?

Can you describe your ideal customer (buyer persona) in one sentence?

What is your Unique Selling Proposition (USP)?

How do new customers mostly find you?

How did you set your price?

Do you have a marketing budget and plan for the next 90 days?

How do you feel about asking for the order / closing a sale?

What happens after a prospect says "let me think about it"?

What share of your proposals convert to paying customers?

How do you handle price negotiation?

Who generates sales in your business?

Do you know your monthly break-even revenue?

How many months could you survive if revenue stopped today?

Do you record every business expense, however small?

How quickly do customers pay you after delivery?

Are personal and business finances kept separate?

Do you know exactly how much capital you need for the next 18 months — and why?

Which funding routes have you evaluated?

Could you hand an investor or bank a clean set of financials today?

Do you have a written business plan / pitch you have updated in the last 6 months?

How much of the business would you be willing to give for the right partner capital?

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