How to Choose the Right Business for Myself

Told through the story of an alumni reunion, this book walks you through ten proven ways to choose a business — by passion, by knowledge and experience, by opportunity, by financial capacity, by profit margin, by sales volume, by unmet needs, by area speciality and by community support. Each lens comes with real Indian examples and self-reflection questions so you can stop guessing and commit to a business that fits who you are and what you have.