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Launch Ready book cover
Marketing · 113 pages

Launch Ready

What I need to know about marketing before starting my business

“Know your market before the market knows you.”

₹499₹79938% off

Instant access · 3D flipbook · notes & bookmarks · quiz & score · lifetime access · instant invoice

About the book

Before you spend a rupee on launch, answer the questions that decide whether anyone will buy: Who are my customers? Who are my competitors and how am I different? What is my USP? How should I price? Launch Ready makes market research, segmentation, buyer personas, value propositions and pricing models practical for Indian founders — traditional and digital.

What you'll take away
  • Market research made practical for India
  • Buyer personas, segmentation and USP — step by step
  • Pricing models and when to use each
  • Traditional + digital launch checklist
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