
How to Choose the Right Business for Myself
Ten lenses to find the business that truly fits you
25+ years. 30,000+ people trained. Clients from Hero Honda to JCB. Now Anish Hole has distilled what separates surviving businesses from thriving ones into five practical books — and a 1:1 consultation for founders who want answers, not theory.

Choose the right business. Launch with clarity. Sell without fear. Keep cash flowing. Raise capital wisely. Read the first 18 pages of any book free — in an immersive 3D flipbook.

Ten lenses to find the business that truly fits you

What I need to know about marketing before starting my business

Overcoming Sales Anxiety for Business Success

The Survival Guide to Cash Flow Management

A New Entrepreneur's Guide
Unclear break-even. Sales you avoid. Marketing to "everyone". Capital you'll need in six months but haven't planned for. Answer 25 questions and get a scored risk report across five pillars — free, in about 4 minutes.
Diagnose my business now →
Since 2005 · MBA (Marketing) · Speaks English, French, Spanish & basic German
Organisational Development Consultant and talent-transformation leader. For more than 25 years Anish has helped companies with 200 to 18,000 employees — and countless first-time founders — build the capability to grow.
He has designed training centres for automobile majors, built MIS systems that let MDs act by the 8th of every month, lifted a 175-outlet retail chain's sales by 35% without losing margin, and nearly doubled crop yields for a VC-funded agri business. His books bring that same practical, no-jargon approach to new entrepreneurs.
Integrated billing, pay-sheet and expense systems across two levels of hierarchy.
Designed a Purchase → Revenue model for every purchase point, piloted in 5 outlets, rolled out in 3 months.
Diagnosed 3 critical yield drivers and ran consultative workshops for farmer representatives.
Turn pages like a real book — on any device, in day, sepia or night mode.
Colour-coded notes on every page, all in one searchable notebook.
Test what you learned after each book and track your scores.
Daily minutes, streaks and progress rings that keep you going.
Ask a question about any chapter — get book passages instantly and a personal reply.
A 1-minute self-test tells you which book to read first.
Score your business on five pillars and get a personal report.
Go deeper with Anish on your specific business.
A focused 60-minute consultation. You share your business background in advance; Anish arrives with a diagnosis, not small talk. Limited slots each week.



Most businesses do not die suddenly. They leak — cash, customers, confidence — until one bad month finishes the job. Here are the five leak…
Every founder can calculate break-even revenue. Very few commit to the date they will cross it — and that is where survival planning really…
Most early-stage businesses do not fail for lack of ideas — they run out of cash, customers or clarity. Take the free 4-minute Business Health Check and get your personal risk report.
Check my business health →